The 4 Best Creative Ways Your Small Business Stay Competitive

In Canada, small businesses make up 98% of Canadian businesses and employ 46.5% of the private labour force. With the fierce competition in different industries, it can be easy for your small business to get lost in the crowd. So, what do you do to stand out? Well, there are various options you can try, but if you are looking for something that is particularly cost-effective, then we have the thing for you.

And that is stickers. While these may not seem to be the ideal things to use for marketing, you'll be surprised by just how fantastic these are. So today, we are going to be talking about it. Our blog will feature which stickers you should be on the lookout for to make your business progress even further.

Let's get into it.

1. Your Own Custom Logo Stickers

Here's something that every business should have: a custom logo sticker! This is an easy and affordable way for you to promote your brand. You can access various touchpoints such as product packaging, business cards, and even storefront displays. You can think of these stickers as a mini billboard, increasing the visibility of your brand and reinforcing your identity for the masses.

We recommend that you use vibrant colours along with durable, vinyl materials. Doing so ensures that your logo stands out and withstands any wear and tear that comes its way. Give yourself the perfect tool for both indoor and outdoor marketing!

2. Product Label Stickers

As we've mentioned before, stickers can be a great tool to use for your labels. Not only are these stickers important to attract people's attention, but they also ensure that everyone knows about the product that they are getting. Include vital information that customers will want in there, such as ingredients, materials used, and more. You can even include warning labels to provide maximum security.

A well-crafted label with fantastic typography can set your products apart from the rest of the competitors, enticing people to choose your brand. With all of the extra information that you provide to your customers, you will have the opportunity to build trust by complying with industry standards and regulations.

3. Packaging Seal Stickers

When it comes to products, you can't put a price on security. Stickers aren't only good for your marketing efforts but for security as well. We'll explain.

By adding seal stickers to your product's packaging, you'll be adding a sign that the product has not been opened or tampered with. Your products will also have a professional touch to them, giving your customers some much-needed security.

Customise the stickers with tamper-proof stickers with your logos or thank you messages. This lets your customers know how much you care about them and makes you so much more memorable. They provide brand consistency and deter potential tampering.

4. QR Code Stickers

Bridge the gap between your physical and digital marketing endeavors by using QR Code stickers. Adding these allows you to drive traffic to your website, online store, and your social media pages. With a quick scan, your customers will be able to go to the place that you want them to be.

We recommend that you place these stickers on products, flyers, and even the front of your physical store. The versatility alone makes these stickers a must-have for any business that is aiming to boost its online presence, something that you should be aiming to do.

Final Thoughts

And that is it for our blog! Stickers are more than just mere adhesive decorations - they provide you with a strategic advantage in a crowded business market. Incorporating these stickers into your business is sure to yield positive results without breaking the bank. Start exploring how stickers can work for your business today, and watch your brand stick in the minds of customers.