Why Stickers Are the Perfect Guerrilla Marketing Tool for Your Film
Many people dream of making their films. No matter how small it is, being able to bring their vision to life is a big goal for aspiring directors. But this isn't the only thing that goes into filmmaking. Marketing plays a heavy role in bringing new audiences to see the movie. You might think that a single trailer is enough to draw people in, but you still need to do a lot. If you are looking for a unique way of getting people to notice your movie, then we suggest that you try out doing some guerrilla marketing.
This type of marketing makes use of cost-effective methods to produce maximum exposure for whatever thing you are promoting. Today, we are going to talk about a specific marketing tool that you can use for your guerrilla marketing campaigns: Stickers. These versatile tools can be used in almost any way that you can imagine, and many successful movies have made use of them to great effect. We'll go over why these are so great in this blog.
Let's take a look.
Incredibly Cost-Effective
As we've mentioned above, the main point of guerrilla marketing is to maximize the effectiveness of the advertisement with affordable means. Well, stickers are the most affordable option out there! You can print a wide variety of promotions and advertisements without having to break the bank. Not only that, you can easily change up the approach without losing too much if it is needed. This flexibility allows you to experiment with different techniques and find the thing that makes up their identity.
If you want to use multiple designs in a single sticker sheet, then you should look into getting sheet stickers. This type gives you more bang for your buck, letting you have multiple kinds of stickers in just one print. If you are going with this type, try different ideas this way, and you are sure to find something that'll work for you. Once you have a recognizable design, it will be easier to further promote things for you.
It's Really Memorable
Despite the rise of digital media, stickers are still around and going strong. The main reason for this is how appealing and memorable they are. These aren't limited only to kids and young adults; people of all ages enjoy using stickers to their heart's content. As such, a well-designed one will be something that people remember for a long time. Being stuck in visible places also helps out in the memorability department.
For example, a sticker on the promotional car or vehicle is exposed to a lot of eyes. This method helps you find new people who are unfamiliar with your business. Capture their curiosity with a tasteful vehicle sticker. Making a solid first impression will give your film more traffic and help the movie spread to areas outside your average marketing demographics.
Makes It Easy to Engage
Engagement is crucial in today's world. Film goers want a little insight into the film before spending their hard-earned money at the movies. Now, it may not seem like it, but stickers are a fantastic way to create and encourage engagement. As you pass the promotional products along, you can include several things on the stickers, like QR codes. This allows those interested to come in and engage with your social media team.
By creating a space where fans can engage and interact, you can create further discussions about the upcoming film and the movies that may follow it. This will be the starting point to get people into your vision. After successfully engaging with moviegoers, you should also be thinking of ways to help promote other projects that you have in the wings. Look for feedback as well if you've got any custom design ideas that you want to test out.
Final Thoughts
Putting on the finishing touches on a movie will be difficult, but the challenge is worth it. With proper promotion, it should be relatively easy for you to get as many viewers as possible for your films and maybe even TV shows. While using stickers is great, don't forget to mix things up. Adding a different approach may help you in exceeding expectations.